Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising

Authors: Katrina VannHuss and Otis Fulton

Dollar Dash studies multiple types of events and activities for fundraising and explains how to effectively manage and motivate people. Getting people to do the job is one thing but inspiring people and getting them to keep at it takes management and motivation to a higher level. Dollar Dash reveals what works and what doesn’t. The ideas, methods and techniques go way beyond fundraising. Dollar Dash could and should be used as a text for psychology or management courses. It is a quick easy read chucked full of wisdom about dealing with people. I was impressed beyond words.

Dr. James S. Payne
Professor Special Education
The University of Mississippi

Change behaviors. Change lives.

Peer-to-peer (P2P) events raise more than $1.5 billion for the top 30 U.S. nonprofit programs annually. This amount could be much greater if nonprofits better understood the fundamentals of human behavior and its effect on an organization’s ability to fundraise. Why do people volunteer and fundraise for causes?

Dollar Dash is a study into the psychology behind P2P fundraising and the fuel that drives volunteer behavior. This book will teach you the keys to acquiring, retaining, and maximizing the support of donors and volunteers.

Dollar Dash takes the findings of behavioral economics and applies them to the nonprofit world so development professionals, event planners, board members, and staff can make data-driven decisions. Some of what you will learn is counterintuitive:

  • Incentives don’t work – rewarding supporters with valuable gifts is demotivating
  • It’s not “all about the mission”
  • Great events don’t often raise great money

This book chronicles the real-world examples of some of the most successful P2P fundraisers, from Relay For Life and the March of Dimes to the Ice Bucket Challenge. Along the way, there are interviews with some of the world’s greatest nonprofit thinkers. Dollar Dash is guaranteed to change forever the way you approach your P2P fundraising strategy. The result will be in your organization’s bottom line.


Start typing and press Enter to search